La.B Leather
Branding Redesign (Course Work)
La.B Leather is a women’s bag and accessories brand based in Latina, Italy. As part of a study abroad course in Rome, my class collaborated with the company to reimagine their branding. My team narrowed our concepts to my proposed direction: a fluid, cursive identity that captures artisanal quality and luxury.
La.B (original logo above) needed a brand identity that elevated their image without losing the craftsmanship and heritage central to their products. The task was to create a visual system that stood apart from the stripped-down, minimal trends dominating high-fashion brands like Burberry, Saint Laurent, and Balenciaga.
The proposed identity offers La.B Leather a refined, distinctive brand system that celebrates artisanal luxury while positioning the company competitively within the modern fashion landscape.